Fuelled Apparel launch Indian for Mark Wahlberg Collection
Launching at the end of February is an exclusive new collection of casualwear developed by Fuelled Apparel for Indian Motorcycle and Mark Wahlberg. The team at Fuelled Apparel have worked with the motorcycle brand and movie actor to design, develop and procure this range of products that combine the iconic branding of Indian with personal design cures inspired by the actor.
Indian have been working with Mark Wahlberg as a brand ambassador since the launch of the Scout motorcycle in August 2014. Mark also wanted to develop a range of apparel with the brand so we worked with the two parties and managed the process from concept to delivery.
The 10 piece range includes t-shirts and tanks for men and women. Made in California, using premium organic cotton materials and print techniques, this range also has a specially developed athletic slim fit. We also integrated the Kelly Green colour in to the designs, inspired by Mark’s Boston roots. Specially developed prints and labeling are also included along with the MW logo that is the actors signature through the range.
The collection will be launched on February 25th and available in North America only, via Indian Motorcycle dealers and www.indianmotorcycle.com. As a special edition range it will be available for limited time only. Fuelled Apparel are also managing the marketing launch that will be communicated to customers via PR, web and social media.