Brand Licensing Services

Responsible for managing the Indian Motorcycle brand licensing program, Fuelled Apparel have successfully developed new partnerships that will extend the product portfolio now offered by American’s first motorcycle company.

Brand licensing management is one of the services offered by Fuelled Apparel. Services range from developing the licensing strategy to supporting the implementation of this, including prospecting, contract negotiation, royalty collection and product approvals.

Fuelled Apparel align with the objectives of the brand to ensure licensees, their distribution channels and the products they develop are suitable.

Whilst managing the Indian Motorcycle license portfolio Fuelled Apparel have been responsible for signing exciting opportunities with companies like Lucky Brand Jeans and Field Candy (main image – Indian Tent) along with the development of new product categories that includes cigars, billiard tables, phone accessories and jewellery.

Indian Motorcycle licensed games room products.

This has also led to significant increases in royalty revenue for the motorcycle company and will continue to develop awareness of the brand with new customers and drive loyalty with existing owners.

Please contact Mark Boswell at mark.boswell@fuelledapparel.com to learn more about the brand licensing services offered.